Google stops showing unresponsive sites in search results

• 24 April 2015
• by: dyo
• in: Google,Internet,mobile,browser,Technology,web design
• Tags: buscas, deixa, Google, mostrar, não, responsivos, resultados, sites
• note: no comments

after announcing in February that would make significant changes to its search rankings, Google fulfilled part of its promise this week: sites that are not adapted for smartphones and other mobile devices will fall in the rankings. According to the californian giant, the update will only affect rankings displayed on mobile phones and tablets.

According to Google, the update will only apply to specific pages, not entire sites. “With people increasingly searching on their mobile devices, we want to make sure they can find content not only relevant and timely, but also easy to read and interact with on smaller screens,” a company spokeswoman said. The Wall Street Journal.

Google has made it clear, however, that mobile-friendliness is just one of the 200 signals the algorithm uses to determine the ranking of results. “Websites that aren't as responsive as they could be won't go away. In fact, they can still rank high if they have good content that people really want.” blog post.

The change, according to Google, should be made because the experience with non-responsive websites is poor. Tiny fonts, links that require the user to have “thin fingers” to click on, or a sidebar that goes down “forever” are some of the examples. For businesses, a website that doesn't adapt is also bad: Research has shown that 74% of people are more likely to come back to a website if it is mobile-friendly.

Source: Google